Candy and comics seem to have always gone together, even if sometimes as a kid, you'd have to make a choice between them at the corner drugstore (or wherever you got your comics at)! So, it's no surprise that candy ended up being advertised in comics, at least from the Golden Age through the 1970s (and possibly into the 1980s, but I don't specifically recall candy ads in the comics of that decade). This installment of Comic Book Ads focuses on the Curtiss Candy ads in the Golden Age Fawcetts, as you probably figured out from the title!
A lot of the Baby Ruth ads emphasized the Baby Ruth Cookie recipe that was printed on the wrapper. Of course, this recipe doesn't appear on the wrappers any more, but you can find what's supposed to be the original recipe here.
Another focus of the ads emphasizes that Baby Ruth bars give you energy... well, duh! They're loaded with sugar, which one's body can convert to energy... unless one is just chowing down on them while sitting on the couch reading comics! Curtiss wasn't the only company making this claim, either... wait till I get to the Tootsie Roll ads! Don't get the idea I'm trying to condemn Baby Ruth for this, by the way -- it's one of my favorite candy bars!
There's also a big emphasis on the war in many of these ads, which often alternated between showing our troops and showing kids at home.
As I've noted before, I spent quite a bit of time last spring and summer reading through old Fawcett Comics, espcially the Marvel Family issues. And one thing that I started seeing was things presented in the stories that ended up being used again, years later -- and many of these, ironically, in Marvel Comics! Check this first example out:
I forget which issue this came from, but here's a Captain Marvel story in which Mole Men who live under the earth use machinery to draw buildings from the surface world to their subterranean world... Sound familiar?
That's what happened in this issue of Fantastic Four, in a plot by the Mole Man!
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