Thursday, August 18, 2005
DC September 1974 Ad #3!
So... Big Jim! Mattel came up with Big Jim to compete with GI Joe, and like GI Joe, the concept took a turn towards the end. He began, as you can see here, as a sports star/adventurer type... but later on, he became more of a superhero!
Big Jim was actually a very well-designed action figure... his muscles were positively Kirbyesque, and there was a mechanism built in to at least one of his arms, so that if you bent it at the elbow, the bicep would actually flex! There was also an action button on his back that, when you pressed it, would make his arm move (you can see it in action here).
Big Jim had some initial success... but unfortunately, he didn't really last all that long... and I don't think that we'll see Mattel bringing him back at all.
I wonder if things would've been different had Mattel took Big Jim in a more sci-fi direction...?