You know... sometimes I think the best superhero toys were those that came out in the 1970s... Mego had a lot of great action figures, of course, but there were all these other companies doing superhero toys, too... Not a lot from the Chris Reeve Superman movie (aside from some 12" figures from Mego of Superman, Jor-El and Luthor - and Luthor was in his purple-and-green tights from the comics), but still, great toys.
Of course, Star Wars really blew things out of the water with the toys that Kenner produced... two different sizes of action figures, spaceships, weapons, etc...
So what do the kids have to look forward to in regards to Superman Returns toys? Well, there's the inflato-suit that I've seen too many commercials for. It's a Superman shirt that inflates. Yeah, that's right. It inflates. And it looks ridiculous. I suppose the kids might like it, though.
Try as I might, though, I couldn't find a photo of it on Toys R Us' website. I did find a bunch of other Superman Returns toys, though:

Yep, it's Barbie as Lois Lane... which basically means it's a movie Lois head on a Barbie body.... thus getting two different groups of collectors shopping for them...
Although it'd take a real hardcore Superman collector to buy this next item:

Yes, it's the Barbie Superman! Can I just say that this is the gayest Superman figure ever released? Memo to Mattel: Don't do any more superheroes using Ken as a basis... it will always look gay. Do an all-new body, and base it on Captain Action or GI Joe or something!
But if you're not going to collect Barbies... maybe you just want to pretend to be Superman... well, you might need a cape...

...but please, don't get this one! The thing is plastic! And the shield is just goofy. OK, I'll admit, I cheated with this one... it's a Justice League toy, not a Superman Returns toy!
Actually, there's a full Superman Returns costume available for the kiddies, and it doesn't look that bad:

That is, of course, you don't mind the color shift and costume alteration used in Superman Returns (remember when I posted pictures of me in my homemade Superman costume last Halloween? I got a lot of compliments on it, including a few saying they thought it was better than the new movie costume).
I guess if you're a kid wearing a Superman costume, just using your imagination isn't enough these days for mimicking the powers... check this out:

Yes, it's the Heat Vision Headset. It appears to be two red lights on either side of your head. Now, maybe it's just me... but wouldn't it have been better to just make a face mask that had red lights in the eyes to simulate the heat vision? At least it wouldn't have looked this dorky, eh?
Speaking of dorky...

I guess Mattel figured if kids bought the Hulk Hands and Thing Hands (from their respective movies) that they'd buy Superman hands, too... I'm guessing that won't be happening.
Among the Superman Returns stuff I'm absolutely not going to buy are the various Superman Returns action figures... for starters, they're ridiculously shiny (I hate shiny action figures, especially if they're ultra-glossy), and then there's the fact that they just aren't that well-sculpted (they tried to be realistic, but they should've just reused one of their previous Superman bodies, methinks)... and then, they just look ridiculous.

Take this Clark-to-Superman action figure... there was a Target exclusive some years back with a Mego-styled Superman figure that could be changed from Clark to Superman, and it was 100 times cooler than this thing!

The Electronic Superman above is probably the best-looking of the figures... if you don't mind the BIG BLUE BUTTON sticking out of his waist! What, they couldn't put the button on the back, where it's hidden by the cape?

The above is the "Kryptonite Smash" figure... Who thought of this idea? I mean, Kryptonite is fatal to the Man of Steel, EVERYONE knows that!
The next figure I would only consider getting because of the Daily Planet building portion of it... despite the fact that it's way out of scale with the figure...

Push the plunger, and shoot your figure into the air! (when I was a kid, we just threw our figures up in the air)

The above is the superbreath figure... and when I saw it, my first thought was, "Oh, great... Superman blows." Swear to god.
This next figure is even sillier...

It's a "swingshot Superman" -- and yeah, it's pretty much what it looks like. Swing Superman around by his cape! Woo!

The truck-lifting Superman figure obviously has those scale problems happening... plus the photo doesn't even show him lifting the truck... looks like he's just kicking it!

Finally... the wall-busting Superman figure.
Yep, "Batman syndrome" strikes bigtime here... they only did figures of Superman! No villain at all... no Lex Luthor, no goons, no nothing!
To say nothing of any supporting cast... Lois, Perry, Jimmy, etc.
One of these days, Mattel will surprise us all and produce a line of superhero action figures with no variants... there will be one Superman or Batman or whatever...
Kind of like when Kenner did the Super Powers line.
Jon