Thursday, March 22, 2007

Cool Classic Toys of the Day!


Continuing the look at the 1966 Sears Wish Book, and the second entry on GI Joe!

The items listed here are all pretty cool... except for that cot.

Seriously... a COT? How many boys playing with their Joes ever thought, "You know, all these uniforms and weapons and military vehicles are cool and all, but what I really want is a place to lay my G.I. Joes on so they can get a good night's sleep when they're all tuckered out!"???

But I'd imagine someone bought 'em.



  1. You know, the cot isn't that strange when you think about it. One fascinating thing about the early GI Joe line is that that, with all those guns and knives and bazookas, GI Joe had nobody to shoot at. There were finally some "Soldiers of the World" that included a WWII German and Japanese soldier, but these appeared late in the run and weren't big sellers.

    For the most part, Joe was left puttering around setting up camp and digging in his defenses against enemies that never came. In other words, as much as we might get our hackles up about it, it was mostly a gender-acceptable way of playing "house."

  2. You're probably right about that!

    It is funny that there was no enemy for GI Joe until the Intruder came out in the 70s. Then again, that's been the downfall of a lot of action figure lines... no enemies!


  3. I dunno. I had plenty of fun with my GI Joes despite the lack of enemies. Though I have to admit, I desperately wanted the "Dr. Evil" to go with my Captain Action (I finally got the repro version done a few years back).

    But on some level, it seems that not having enemies lead to more creative and constructive play. The small 80s Joes seemed all about "grab a gun and blow stuff up" and that leads inevitably to 8000 different-colored Batman figures, each with a gun the size of his torso.

  4. Jon, J. Steven,
    There are others things to do with your Joes. From :
    "Working with animation house Will Vinton Studios in Portland, Ore., the finished “Toys" spot was a classic doll-meets-doll scenario: a macho adventure figure named "Nissan Nick" comes to life, races a red toy Nissan up to a dollhouse, and drives off with a Barbie look-alike named “Roxanne” while her yuppie doll boyfriend “Tad” looks on in dismay. (Rob) Siltanen worked with a freelance art director, John Boone, as his partner on “Toys." (Joe) Hemp played a key role in securing VanHalen's rendition of "You Really Got Me" as the music for “Toys." (Each band member received a free Nissan sports car.)

    "The campaign's most popular commercial, "Toys,” was named “Best of Show" at the recent International Automotive Advertising Awards in Detroit."

    See also
    From commenter DogbreathRacing: "The R/C car footage was live action, the car was driven by local racer from Portland Oregon where the commercial was filmed. The chassis was from a Tamiya PreRunner and was custom fitted to the body supplied by Nissan, both for length and for the interior. This commercial was the work of the Will Vinton Studios who also did the California Raisins commercials and several other films."


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