Sunday, April 08, 2007

Classic Toys of the Day!


Yes, it's Joe time again, as I continue to look at the 1969 Sears Wish Book cool stuff! Unfortunately, I have no source for Sears Wish Books of the 1970s, which is the era I most remember looking through them...

Anyway, I am surprised that they're saying "Introducing" in this ad... as if Joe was brand-new, instead of having been out for some time!

You should also note that the Joes here are dressed in t-shirts, hats, camo pants and boots, plus the usual dogtags. I'm not sure if this was done as a cost-cutting measure or not... nor do I ever recall buying (or receiving) new Joes dressed like this!

Then again, we're still a few years away from the Joes that I received brand-new... although I'm sure I bought a few at garage sales for a quarter or less that were from this era or earlier!


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