Wednesday, November 03, 2010

Comic Book Advertisements!

This time around, let's look at a couple of DC house ads!

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Both of the above ads were from the October, 1971 cover-dated DC comics, and as you can see, they were both promoting two of Jack Kirby's titles, first Mister Miracle #5, and second Superman's Pal, Jimmy Olsen #143. Obviously, the biggest thing that stands out about these is "The Magic of Kirby" tag on both of them... but what I also find interesting is how different the Jimmy Olsen issue was when printed!As you can see, there was a color hold used, as well as the lettering being reversed.  Printing methods of the time probably drove the decision to run the cover in the altered manner.

Also interesting is that both ads mention the on-sale date!  For those of you who are much younger than I am, back in the olden days, there were no such things as comic book shops or Previews... instead, if we wanted to find the latest issue of any comic book, we had to go to a drugstore, grocery store, or some other store that sold comic books.  The dates listed above were the actual dates that the books were supposed to be appearing in the stores, believe it or not!  For that matter, I believe most stores that carried comics got new books on Tuesdays and Thursdays!  If you were a strong devotee, you'd learn what days of the week your local store put out new comics, as well as keep track of the dates in the house ads to ensure you were there when your favorite titles came out!

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We'll look at one more ad this time around... this ad also appeared in the October, 1971 cover-dated DC books, as well as many other months, probably in Marvel titles, as well! 

There had been ads in the comics before this one ran (as well as after, I'm sure), promising to teach you how to draw comics, and promising big bucks!  I don't know who they thought they were fooling, and I'd imagine any comic artists working at the time who saw this ad probably weren't sure where they got their information about page rates!

My Google-Fu failed me when trying to find out more about this... I know around this time Tony Tallarico had a "How to Draw Comics" book on the market, but I somehow don't think this is related. Anyone know?

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