Monday, November 29, 2010

Comic Book Advertisements!

This time around, we've moved on to March, 1979 cover-dated Marvel books!

First up is this ad that appeared on the inside front covers of that month's Marvels. I'm not sure which movie was the first to go for advertising in the comics... in the 1970s, it was probably either Superman: The Movie or Star Trek: The Motion Picture, but this one certainly followed up on that trend! It's been a long time since I've seen this movie, a remake of the original, but I recall that it wasn't quite as exciting to watch as the original one was.

Next up, here's a full-page house ad for Marvel's Shogun Warriors comic book, which was penciled by Herb Trimpe. Based on the toy line that Mattel produced in the late 70s (itself imported from Japan and featuring robots in several anime shows in Japan), this book, like the toy line, lasted until 1980. Apparently, despite the initial push on the toys, the spring-loaded weapons were a concern for parents groups (you may have heard about Kenner's similar issue with their first Boba Fett figure, which had to be reworked).

Anyway, Marvel's Shogun Warrior comic wasn't based at all on the original Japanese robot anime stories, but was rather an all-original concept (probably developed by series scribe Doug Moench). As with many of Marvel's toy-based books of the era, there was no real storyline in the toys to use as a basis for a comic, so something had to be created.

I actually had one of the original big Shogun Warriors figures as a kid (well, not so much a kid, I'd imagine... in 1979 I would've been what, 17? That can't be right... I know I had a Raideen, so something's wrong with the sources I've found about the Shoguns starting around then.

Anyway, one of the best sources for Shogun Warriors information (and galleries) can be found here!


And finally, here's a full-page ad (with really crappy production work) featuring full color posts or various stars of the time... the McNichol kids (Kristy was a star of the show "Family"), the Coneheads from Saturday Night Live, 70s icon Farrah Fawcett, Farrah's replacement on Charlie's Angels Cheryl Ladd, KISS, Lynda (Wonder Woman) Carter, and Susan Anton. Of these posters, if I had decided to order one of them, it would've likely been for the lovely Ms. Anton... probably because she was fairly tall, to be honest! If you're not familiar with her (and this ad does not do her justice), here's what that poster actually looked like:
I trust no other explanation is necessary?


  1. while i don't remember being that impressed with that version of the body snatchers, i think it's part of a majorly underated type of film.. If i remember right.. it's NOT a remake of the old film.. It's another Film version of the book.. Just shares the title with the oringal film version of the book.. I might be wrong, but i often feel too much people judge films based on books etc, compared to other versions based on it, more then the true source material..

    Not always though.. few commented on the Lord of the Rings being a remake of the old (and in my view, better) film version.

  2. Well, it also shares an actor with the earlier film, too... Kevin McCarthy.

    I presume the older film version of LOTR you're referring to is the Ralph Bakshi version? While I liked it for the most part, I felt he really kind of cheated a bit in the animation throughout the film... now, if the current film trilogy had come out back in the day, when I was much more of a Tolkien fan than I am today, I would probably like the new trilogy a lot.


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