Sunday, January 02, 2011

Comic Book Advertisements!

This time around, we're looking at some DC house ads from the November, 1974 cover-dated comics!

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Ah, the days of DC's 100-Page Super-Spectaculars... although they weren't using that term around this time, were they? The original Super-Specs were 100 pages (including covers, as I recall) and full of reprints for only 50 cents (what a deal, eh?). By this stage, the 100-pagers were being incorporated into the individual titles, with an all-new story in the front of the book, with the rest of the book being reprints. The original Super-Specs had very cool covers... these? Not quite so much.

In some cases, the books actually went to the 100-page format for several issues! The Justice League of America was 100-pagers from issues 110 through 116 (that's issue 114 in this ad). World's Finest was 100-pagers from issues 223 through 228 (that's issue 226's cover on the ad... oddly enough, issue 230 was a "Giant" issue, only two issues after the last 100-pager, and only 68 pages). Batman went to 100 pages with issue 254, with the final one being 261 (with 262 being a 68-page Giant... and that's issue 259 in this ad). Shazam! had a 100-page super-spectacular as issue 8, and then went to the 100-page format from issues 12 through 17 (with issue 15 being the one in the ad). You get the idea!

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The next DC house ad from the same month's comics features these two tabloid editions... I'm kind of "eh" on the Ghosts one (although I understand that in the 1970s, the "mystery" books were huge sellers)... the Famous 1st Edition with Batman must've been pretty nice! I love the whole idea of these books... of course, it's hard to find them cheaply these days! Most dealers are asking at least $5 for a good condition copy... and looking on eBay as I write this, I'm completely amazed to see that there are people asking as much as $596.75 for one of these volumes (the Detective Comics #27 reprint)... and there's a few others that are listed at over $100 each, which seems completely outrageous to me! Who's going to spend $600 on a 1970s REPRINT of a comic book, anyway? Especially since at the same time I'm writing this, there's real Detective #27s being offered for $800... then again, there's also a 1984 reprint that Nabisco put out that's being listed for over $600, for that matter... There has to be some kind of mistake on those listings, wouldn't you think?

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OK, just to cleanse the palate, if you will, before I close this edition of Comic Book Advertisements, here's an inside front cover ad from the June 1976 Marvel Comics, advertising Monogram's F-16 Fighter Plane model kit! At the time I'm writing this, an unbuilt copy of this model can be had for $35 plus $9 shipping (an outrageous shipping price, if you ask me) on eBay... or as little as $8 with $4 shipping (it pays to check all the listings, doesn't it?).

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