Wednesday, September 28, 2011

Comic Book Advertisements!

This week, something a bit newer for the comic book ads! These come from the 1970s Atlas Comics Hands of the Dragon #1! First up, a variation on the typical Charles Atlas ad, adding the free Karate Jiu-Jitsu Course! I can only imagine that the popularity of kung fu, karate, and other martial arts in the 1970s led Charles to decide to add this to his usual product to cash in on the craze, as well as to make his ads stand out from all the other muscle-building ads of the era!

Speaking of muscle-building ads, here's another of those... rather than trying to get the kung fu angle going, this one uses a very comic book-styled "Impossible?" to get the readers' attention!

One of the differences between some ads in the Atlas books compared to DC or Marvel was the addition of ads for model kits, which were sold through Seaboard (the parent company of Atlas). You can see here most of the Aurora Comic Scenes kits (themselves reissues of their 1960s kits with new packaging and instruction book), missing only the Lone Ranger and Tonto kits! Also, of course, are the classic AMT Star Trek model kits, all of which I had when I was younger!

Here's even more of the model ads, featuring Aurora's monster models with glow-in-the-dark pieces, a Flintstones model, and the Planet of the Apes kits! The best I can figure these model kits were offered in the Atlas books was that they looked at Jim Warren's successful Captain Company (which sold lots of stuff in Famous Monsters, Creepy, Eerie, and Vampirella) and figured they should get a piece of that pie, too! When Marvel did their black-and-white magazines, they had some of these same items offered there, too.

I know, I'm showing a lot of ads this time around, but I had to include this one, which not only sold some model kits and 8mm home movies, but also featured many of Atlas' comic characters, too! I have no idea why the ad's in black and white, though!

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