Fawcett, like pretty much all comics publishers, had their fair share of house advertising in their comics... and some of them were even just promoting what was going to be in the next issue of the comic! Here's part one of a gallery of Fawcett's house ads!
First up, this ad, which teased the readers about the unnamed Captain Nazi, as well as the team-up of Bulletman and Captain Marvel! Fawcett teamed up their heroes fairly often, although not as regularly as National's Justice Society.
Here's an inside cover ad for Mr. Scarlet and Pinky, Fawcett's answer to Batman and Robin. Indeed, many of the earliest stories of this duo were pretty much out-and-out imitations of Batman (strange that National didn't sue Fawcett over this pair, eh?), although at some point, things shifted dramatically, and the pair's fortunes in their personal lives took a downturn, and the stories became very different!
This ad for the then-upcoming Monster Society of Evil serial really stands out among the house ads... it's not too dissimilar to some of the lettering and bursts one would see in DC's 1970s comics, eh?
Darn near every time they started a new title after the success of Captain Marvel, Cap was employed to appear on the cover of that first issue to help boost initial sales!
If I recall correctly, the comics advertised here weren't all new... they were new covers slapped on remaindered copies of previous comics, so that there wasn't a whole lot of consistency in what you got inside!
Cap was especially used to promote Mechanix Illustrated in the comics pages!
More Fawcett House Ads next time around!