Friday, August 15, 2014

Fawcett Comics Ads: Captain Tootsie!

As we've seen before, candy companies advertising in golden age comics had a tendency to... well... exaggerate the benefits of their products, usually in the form of promising that eating their goods will give you a quick burst of energy to get you through whatever you're doing (even these days, Snickers advertises on TV that they're a good way to get you through a slump, where you're "not yourself when you're hungry").

Well, Tootsie Rolls were no different, although unlike some other candy companies, they had a superhero of their own: Captain Tootsie! Looking vaguely like Captain Marvel, Captain Tootsie had a pretty long career in advertising, he not only appeared in Fawcett comics, but also in advertisements placed in other companies' comics, too!

Here's a gallery of some of the Captain teaching children the benefits of consuming sugar:
tootsie
tootsie

Obviously, there had to be some mail-away offers, too!
tootsie
tootsie
tootsie
tootsie

The way that Captain Tootsie promises eating Tootsie Rolls give you that extra energy, you'd wonder if there were amphetamines in them!

tootsie
tootsie
tootsie
tootsie
tootsie
tootsie
tootsie_0706
I seem to recall the Tootsie Fudge lasting into the 1970s.

tootsie_0720
Rarely, the Captain wouldn't have even the smallest adventure, such as in the ad above!

tootsie_0725
tootsie_0733
tootsie_0823
tootsie_0882

Next month: Volto of Mars!

No comments:

Post a Comment

Please keep your comments relevant, I delete all spam! Thanks.