As you may have picked up on with these months of comic book ad posts, there used to be a lot more advertisers willing to shell out bucks to get their ads in comic books compared to now. Cereal companies were some of the bigger advertisers (I still recall seeing cereal ads in the comics of the 1980s), and Wheaties were a huge advertiser!
As you can imagine, the "Breakfast of Champions" looked for ways to convince comics readers to buy and eat their product, and this initial series of ads went with the approach that their cereal was so good, it could be used to motivate!
Of course, they had to make ridiculous promises about how great an athlete you'd become just by eating the stuff!
Occasionally, these ads would get rather odd... I mean, here's one where a criminal's used Wheaties to evade the Royal Canadian Mounted Police, who themselves were billed as always getting their man!
Next time: The focus changes, and a new series of ads start, offering all sorts of premiums and a few contests, to boot!