Friday, January 20, 2017

Comic Book Ads!

OK, let's get this show on the road, shall we? I mean, I can't have just one post for this week, right? So here's an installment of "Comic Book Ads"!

First up is this full-page back cover ad for Aurora's monster models, with the added feature of glow-in-the-dark pieces. These models were perennial favorites for quite a long time, with these two releases during the 1960s, plus reissues in the 1970s... and there was yet another reissue called "Illuminators" in the 1980s or 90s, although not all of the monsters were released in every reissue. If I'm not mistaken, these have been reissued sometime in the last 10 years, too.

So far as the ad itself goes, it's one of the lesser ones that Aurora produced... the art is just kind of okay, although it does accurately represent the kits... the Frankenstein Monster looks squashed though, doesn't it?

This next ad is a bit of an oddball one... I don't recall ever seeing these candies in the 1970s at all (maybe they were kind of a regional thing?). Another oddball aspect of this ad is the Lite Writer pen featuring a Cylon from Battlestar Galactica. As if the pen wasn't strange enough to begin with, there's nothing indicating a Universal Studios copyright on it... I almost have to wonder if these were produced for another purpose, but never distributed, and then the Boyer Candy Company came across them and decided to use them to promote their candy sales?

Here's another candy ad, with the Dubble Bubble kids... and as you can see, it follows a comic strip format! You may recall the golden age ads I ran a long time ago with these characters, this was still going on into the early 1960s!

Our last ad is another one that uses a comic page format, this one for Lee Jeans. There was a whole series of these ads, not al of them with "Lee Rider" in them, but they did emphasize that if you wore these jeans, you'd look more mature! I recall one ad where a kid was chosen to ride in a remote controlled race car (which lost the remote control ability wile racing, so the kid had to actually drive), and he was chosen over his buddy because his Lee Jeans made him look older!


  1. Those Lite Writers were produced by a company named Larami. They also had models featuring Batman, Superman, Wonder Woman, Flash Gordon, and the Smurfs. There may have been others, but those are the ones I've seen.

  2. I do remember these models and the artwork on the boxes was good. I never did put one together though. Mallo cups are great and the pen light was cool. Double bubble gum of course I bought a small Dubble Bubble gumball machine years ago still have it. Lee genes who didn"t wear them. Nice ads.


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