Okay, let me preface the rules with a few preliminary statements: There are a number of blogs that I've got bookmarked, and check daily. Most of the blogs I check follow these rules... some follow only a few of them, some follow most of them, some follow all of them. These are rules that I try to follow in my own postings.
1. If you're going to have a blog, at least try to make one new post each day. There can be exceptions to this, naturally... you may state that you'll only post Monday through Friday, for example. If you're taking a break from blogging, you can make a post before your break explaining how long the break is expected to last, and explaining why the break is needed helps, too. You don't have to post a picture of a can of Cream of Mushroom soup with this, by the way! Breaking this rule is probably the fastest way to keep people from reading your blog... I know there's a few blogs I've bookmarked that haven't had a new post in nearly a month, and tomorrow night, if there still isn't a new post indicating it hasn't been abandoned, they're going off my bookmarks!
2. Break up your posts with an occasional post with a photo or illustration. There are some blogs that are just text, text, text... and this can be okay if you at least break it up with some formatting (such as
bold or
italics... but it is easier on the eyes if you include some pictures at least every now and then, preferrably pictures relating to the post they're accompanying! I use a website called
flickr to host the photos and scans I post here, and they've got a pretty good free account option (although I've opted for the annual paid option, due to the volume of pictures I've got there). It's easy enough to get the HTML you need to post the picture in your blog entry.
3. Have some kind of focus to your blog. Yes, that's a rather ironic rule, especially given that this is, after all, a blog called "Waffyjon's Random Thoughts." But the blog does have a few regular focuses (foci?). Most of the blogs I read are easily categorized... some are focus on toys, some on comics, some on cartoons, and so forth. I suppose you could say the main focus of this blog is pop culture stuff (and that's a focus... just look at This Is Pop Culture!), with other stuff in there, too. You can go off on tangents here and there, but having some kind of focus can give you a reason to get people to not only link to your blog, but also get people to read your blog.
4. Don't let advertisements make it difficult to read the blog. One of my favorite blogs, the Bat-Blog, is a major offender here... there are all kinds of blinking and flashing advertisements in the header of this blog... so much so that you have to scroll down to see if there's any new content! I wish it would be reorgnized so that you can see what the first post is, at least! On this same topic, I'm sure that most of my fellow bloggers in the blogosphere harbor some hope, deep down, that some how we can make some money off of our blogging efforts... heck, I've written entire posts that were an attempt to come up with some kind of additional income myself... but let's face it, the odds don't favor it very well. Mark Evanier is the only blogger I'm aware of who can post a link to make a PayPal donation and actually get some results from it (and even then, I'd be amazed if even 1 percent of his daily readers contribute via that link). The vast majority of us probably won't make a cent off of our blogs, and we should accept that when we start doing them.
5. If you have labels available, use them. I don't know if any other blog sites offer labels other than Blogger, but I think they're very cool. If you don't know what labels are, they're basically a link the blog software will create for you with what the subject of that post is. You define what the labels are, and then if someone reads your blog, and wants to, for example, see all the other posts you've written concerning GI Joe, they can click on that link and see all the posts with that label.
6. Offer some insight into your personal life every now and then. This gives your readers a chance to get to know who you are as a person, outside of what your main focus is. I wouldn't be surprised if some people check out this blog to see if there's any news on our foster parenting, and aren't interested in anything else! Telling people about work-related stuff that's on your mind (triumphs and tragedies) is good, too... just be careful to not mention any names! Some employers don't take kindly to their employees besmirching their good name (not that I'd ever do that, right?).
7. Don't whine about other blogs "stealing" from you. There is at least one blog I used to read on a regular basis that degenerated into whining that other blogs were stealing their content... or at the very least, were writing their own take on the same stuff that they wrote about. Imitation is the sincerest form of flattery, you know... and if your blog is where the original thoughts are coming from, someone will call anyone who's copying on it.
8. If you're going to quote an excerpt from someone else's blog, or share a graphic you saw on someone else's blog, for god's sakes, make sure that not only do you credit them for it, but provide a link to their blog, too!
9. Beware of posting too many videos from YouTube or elsewhere in a single post, or even in a week's worth of posts. This was a rule I learned the hard way, when I made a post with four or five embedded videos in it, and then learned that it caused some browsers to take forever to upload the blog entry!
10. Don't make promises you can't keep. If you say in a post that you're going to be doing some other post on a certain topic in the near future, that should mean in the next week at the most... I know it's tempting to try to build up to some major mega-post, and then lose track of time and forget to get around to it (or even feel overwhelmed at what you're attempting).
11. Have fun with it. Writing a blog shouldn't be a chore... it should be fun. If you don't enjoy it, don't look forward to it, chances are you'll find yourself looking for excuses not to blog each day, and then your posts will become fewer and fewer. Honestly, if you don't enjoy writing in your blog, chances are people won't enjoy reading it!
12. If someone asks you a question in comments, respond to it. I think this is, at the very least, basic politeness. You don't have to respond to all comments, especially if the comment is "Great post!" or something like that.
13. Feel free to promote other projects you're working on, but try to keep that from being the main focus of your blog. Heck, I know I should be reminding all my readers every Sunday that I've got a new Cover Stories column up at World Famous Comics, and how many weeks go by that I forget to do so?
Well, I'm thinking I should at least come up with one more "rule" so that the list doesn't stop at unlucky 13, but that's about all I can think of right now!
Jon