Candy and comics seem to have always gone together, even if sometimes as a kid, you'd have to make a choice between them at the corner drugstore (or wherever you got your comics at)! So, it's no surprise that candy ended up being advertised in comics, at least from the Golden Age through the 1970s (and possibly into the 1980s, but I don't specifically recall candy ads in the comics of that decade). This installment of Comic Book Ads focuses on the Curtiss Candy ads in the Golden Age Fawcetts, as you probably figured out from the title!
A lot of the Baby Ruth ads emphasized the Baby Ruth Cookie recipe that was printed on the wrapper. Of course, this recipe doesn't appear on the wrappers any more, but you can find what's supposed to be the original recipe here.
Another focus of the ads emphasizes that Baby Ruth bars give you energy... well, duh! They're loaded with sugar, which one's body can convert to energy... unless one is just chowing down on them while sitting on the couch reading comics! Curtiss wasn't the only company making this claim, either... wait till I get to the Tootsie Roll ads! Don't get the idea I'm trying to condemn Baby Ruth for this, by the way -- it's one of my favorite candy bars!
There's also a big emphasis on the war in many of these ads, which often alternated between showing our troops and showing kids at home.
At least these days, Baby Ruth's claim to providing something healthy is limited to the protein provided by the peanuts!
This is one of a series of ads that seems to be hinting that those of us at home should be baking Baby Ruth cookies and mailing them off to the troops! Apparently someone figured those cookies were a really big deal, given how they presented the troops as being completely enamored of them!
After a while, Curtiss apparently was happy with sales of Baby Ruth, and dropped those ads... and replaced them with Bit-O-Honey ads! Now, this is one kind of candy bar that I really can't stand, personally... way too sticky and chewy for my tastes!
Now, I should've taken better notes when I was saving these ads, because I don't recall now if the Butterfinger ads came before Bit-O-Honey!
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